Fundraiser for Rooster Redemption (Rooster Rescue and Sanctuary)

Click here to see Kenzie’s video!

Kenzie’s organize an activity project was an online fundraiser for a rooster sanctuary called Rooster Redemption. She was inspired by the ethical concept of utilitarianism, more specifically the renowned modern Utilitarian Peter Singer. Utilitarianism is doing the most good, for the most individuals for the long term. She says “For me, veganism is one of the best examples of this. Veganism is an ethical standpoint that takes animals into their moral consideration.” She believes that because of veganism’s intersectional nature it also focuses on human rights and environmental sustainability. 

Kenzie has some great tips for future students to consider if YOU want to do a project like this:

• Research a sanctuary near you that is nonprofit (and especially if they’re vegan). Some in Minnesota are Anna Lake farm sanctuary, Chicken Run Rescue, Farmaste Animal sanctuary, Spring Farm Sanctuary, SoulSpace Sanctuary, and there are many more!
• The vegan community is extremely connected through social media, if you are or have vegan friends reach out to them, if not post your fundraiser on local vegan pages (Like Vegan Minnesota on Facebook).
• If you’re trying to make sure your fundraiser reaches further than just vegans, I suggest adding many pictures of the residents of the sanctuary you are raising money for, their stories etc. For lack of a better term, this “humanizes” the animals, helping draw on someone’s empathy and sympathy seeing them as beings instead of objects.
• Avoid is not having any posts on your page or updating it. Because of Facebook’s algorithm many people, even people you directly invited to your fundraiser might not have seen you share it. Updating ensures that as many people as possible can see it, and someone who may not be interested initially might grow interest and potentially donate over time if they see more of your posts and updates on their feed.
•  Record videos for the fundraiser, or even do a Facebook live. Kenzie says: “I was too anxious to try but it’s just another form of marketing it.”
• Consider adding a volunteer day or an event at the sanctuary to fundraise
• Create a donation box and ask to have it in local vegan restaurants or businesses (they love to do that and work with all the Minnesota sanctuaries!)